A product & service designer bridging user experience with systemic scalability

Covering the full product lifecycle — from problem framing to delivery.

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About Me

Hi, I'm Soyoung, a product designer in Milan — open to roles across Europe.

With a background in product management and UX strategy, I turn complex challenges into clear decisions.

My work focuses on B2B products, AI services, and complex systems.

Selected Works

Care

Product & Service Design, Data, AI Design

City Filming Lab

Research, Service Design, System Thinking

Chawon

Service & UX Design, AR, Digital Ecosystem

Passkey

Product & UX Design, Cloud Service